Google Product Reviews Update Goes Live in Search Results
Google Product Reviews Update, Google launches the product reviews search algorithm update,
designed to rank well-researched, in-depth content over brief product summaries.
To be clear, this is not a core algorithm update that affects all search results. This update specifically targets product reviews.
Google announces product reviews algorithm update
In an announcement, Google says it designed the product reviews update to reward content that users find the most helpful:
“Google Search is always working to show the most useful and helpful information possible, through testing, experimenting and review processes.
From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products.
That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”
For now, this update only affects English-language search results.
Sites that do not publish product reviews have nothing to worry about with regard to this update.
Sites that do publish product reviews should carefully monitor their traffic and look for anything out of the ordinary.
The algorithm update goes live today, which means site owners may already observe fluctuations in traffic and rankings.
Any sudden spike or drop in search traffic, starting at or around April 8,
likely indicates a site was impacted by the product reviews update.
Regardless of any changes in traffic, site owners should add an annotation to Google
Analytics and other monitoring tools to indicate the product reviews update went live today.
product reviews updated focuses
However The product reviews updated focuses on providing users with content that offers insightful analysis and original research.
Reviews with short summaries of products are commonly seen on affiliate sites which focus more on making
quick commissions than providing actual value to users.
Meanwhile Site owners now need to publish holistic analyses of products, which include comparisons to similar products
and comparisons to previous iterations of the same product.
Provide quantitative analysis when possible, such as the results of speed tests if you’re reviewing a computer,
and also other data that can assist consumers with making a purchase decision.
It sounds like Google will pay close attention to whether a review offers information that goes beyond what the manufacturer provides.
In other words, don’t go to a product page and rewrite what’s already on the web.